Over 5,000 Australian shoppers have had their say and cast votes for their favourite supermarket and everyday products, in the annual Product of the Year Awards (POY) for 2024.

The winners are determined by evaluating consumer responses by using six key innovation criteria:

  1. Relevance – Is the product fulfilling a need or addressing a problem?
  2. Uniqueness – Does is stand out and bring something new to the category?
  3. Excitement – How excited are they to use the product? Would they spread the word?
  4. Likeability – Does it deliver what you want?
  5. Distinctiveness – Does it add something new to its category?
  6. Innovation – Is it an innovative product?

Without further ado, here is the 2024 Product Of The Year winners:

Freestyle Hands-free Double Electric Wearable Breast Pump (Medela)

Koala Kirribilli Bed Base (Koala Sleep Pty Ltd)

Nutella Biscuits (Ferrero)

Tropic Co Australian Tiger Prawns (Tassal)

Tassal Tassie Salmon Lemon Infusions (Tassal) 

Nescafe Original Choc Mocha Inspired By Tim Tam (Nestle Australia)

Systane Complete Preservative-Free Lubricant Eye Drops (Systane)

Joyful Protein Bar Range (Coles) 

Emma Zero Gravity Mattress (Emma Sleep Pty Ltd) 

Koala Stunner Sofa Bed (Koala Sleep Pty Ltd) 

Hydralyte Plus (Care Pharmaceuticals)

Bioglan Muscle Protect HMB+D3 (Pharmacare Laboratories) 

Woolworths Greek Pot Set Yoghurt (Woolworths)

Macro Pasture Raised Carbon Neutral Eggs (Woolworths)

Woolworths Slow Raised Whole Chicken (Woolworths)

Strike Pro Mould Killer Spray 500mL (Woolworths)

Clean Laundry Liquid Tropical Bloom 2L (Woolworths)

Macro Free Range Chicken Boneless Butterflied Chicken Moroccan (Woolworths)

Woolworths Lemon & Herb Panko Crumbs 200g (Woolworths)

Woolworths Thick Cut Beef Eye Fillet 320g (Woolworths)

Woolworths Smokey BBQ Slaw Kit (Woolworths) 

Woolworths Chicken Kyiv Bites With Creamy Garlic Filling 400g (Coles)

Coles Gluten Free Ultimate Choc Chip Cookies Baking Mix 500g (Coles) 

Coles Finest All Butter Puff Pastry Cheese Mini Twists 75g (Coles)

Coles Dairy Free Chocolate BOM (Coles)

Coles Finest Thick & Juicy Beef Burgers 2pk 300g (Coles)

Coles Finest Mini Tart Selection 2pk (Coles)

Dreams Crumb True Lemon Meringue Cupcakes 2pk (Coles) 

Coles Finest Spanish Truffle 3 Month Matured Cheese 140g (Coles) 

Coles Finest Belgian Dark Chocolate Range (Coles) 

Coles Perform Build Chicken Filled Pasta 360g (Coles) 

Coles Sweet Potato Waffle Fries 500g (Coles)

Coles Ultimate Gluten Free 40% Choc Chip Cookies 252g (Coles)

Koi Hydrating Shampoo Bar Ginger & Lemongrass 100g (Coles)

Koi Foaming Handwash Starter Kit (Coles)

Coles Express Hot Pocket (Coles)

Coles Finest Australian Lamb Shanks With Massaman Curry Sauce (Coles)

Cucina Matese Triple Cheese Pasta Sauce 550g (Coles)

Woofin’ Good Peanut Butter Flavour Dog Treat Biscuits 800g (Coles)

Coles Grilled Burger Sauce 360g (Coles)

Coles Finest Beef With Margaret River Shiraz Sausages 500g (Coles)

Level Lemonade Aluminium Can (Level Beverages Pty Ltd) 

Drink Food 10g (The Gourmet Entertainer)

Origin Hybrid Mattress (Origin Sleep Australia Pty Ltd)


Love this? You’ll love this bit from Will & Woody – catch the boys weekdays from 4PM on KIIS 1065