You or someone you know may have experienced that sinking feeling when you discover your pet is terribly ill. It’s awful to know a beloved member of the family is in pain, especially if you have no choice but to send them over the rainbow bridge.

This happened to David MacNeil, founder and CEO of WeatherTech, last year when it was discovered his dog Scout had an aggressive form of cancer.

The seven-year-old golden retriever was only given a month to live and a 1% chance of survival. However, MacNeil fought for his life and with treatment at the University of Wisconsin, Scout is still alive!

A simple thank you wasn’t enough for MacNeil, who went ahead to purchase a Super Bowl ad spot which highlights the veterinary program. It features Scout’s cancer journey and encourages viewers to support their research.

The ad, titled ‘Lucky Dog’, didn’t come cheap either – it cost $6 million!


“We wanted this year’s Super Bowl effort to not only raise awareness but also financial support for the incredible research and innovative treatments happening at the University of Wisconsin School of Veterinary Medicine,” MacNeil said.

That’s one lucky dog indeed!

Love this? You’ll love this bit from Will & Woody – catch the boys weekdays from 4PM on KIIS 1065