Social media’s gone into overdrive after Kim Kardashian snapped herself using a lip mask.
Everyone wanted to know which company was responsible for helping Kimmy boost her ever growing pout.
At first we were just shocked that Kim wasn’t pretending to Snapchat her outfit *code for not so subtly showing off her cleavage* before we even noticed the lip mask.
The KNC collagen lip mask looks a bit like a jelly fish and has been popping up all over social media. Other famous faces to endorse the mask include, DJ Hannah Bronfman and Teen Vogue Editor-in-Chief Elaine Welteroth.
The kit claims to condition, moisturise, plump and hydrate the lips using collagen and vitamin E.
A pack will set you back around $10 a mask and should be left on for around 15 to 20 minutes, two to three times a week.