In the biggest news of the day; the above dress is going bonkers around the internet, because everyone is seeing it in different colours.

Some see blue and black, some see white and gold – some even see green and orange!

So, how is this possible? We’ve done our research – and here’s what we’ve come up with…

If you see white and gold:

Our eyes don’t work well in dim light so our retina’s rods see white, and this makes them less light sensitive, causing additive mixing (that of green and red), to make gold.

If you see blue and black:

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In conclusion, your retina’s cones are more high functioning, and this results in your eyes doing subtractive mixing.

This theory:

The photo is poorly exposed, but there’s not enough context to tell whether it’s overexposed or underexposed. To me, it looks like it’s white and gold, but with a shadow cast over it. To others it looks like a washed out photo of a blue and black dress. You perceive it differently depending on which correction your brain does. I have a feeling that if we could zoom out and see more of the scene, people would agree on what colors it was.

This theory:

This is the right answer. I’ve been having this argument for a while now, and links have surfaced showing the real dress is black and blue. It all depends on if you automatically think it is overexposed or in deep shadow.

What matters is whether or not you perceive the photo as overexposed in general or as having a deep shadow cast over the dress. Your brain will automatically correct for whichever one you believe, and you’ll see either white/gold or blue/black. I personally see white/gold, but the dress in real life is very much blue and black.

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This theory:

Source: Reddit and Buzzfeed