A crazy crash diet plan that appeared in an issue of Vogue in the 70s has been dug up and shared online to everyone’s utter disbelief!

Someone has found an old copy of Vogue’s 1977 beauty issue which features this bizarre “wine and eggs” diet

The three day plan guarantees you’ll lose five pounds (around 2.5kg) if you stick with the unbelievable plan of one egg and a glass of white wine for breakfast, two eggs and another glass of plonk for lunch, before hoeing into a steak for dinner – before polishing off the rest of the bottle of wine.

According to the Mirror, the diet originally appeared in Helen Gurley Brown’s 1960s book Sex and the Single Girl, before being republished in Vogue.

Brown, who later became editor of Cosmopolitan magazine, claimed that the drastic diet would make you feel “sexy, exuberant, full of the joie de vivre”.

Health and nutrition coach Michelle Yandle says the diet was definitely “intriguing”, and even tried to find some positives.


“Eggs are known as nature’s multi vitamin, so at least you’re getting fats, protein and minerals,” 

“Black coffee is rich in antioxidants and has been shown to help prevent Alzheimer’s, and well, just plain makes me happy.”

The wine would probably “make you relaxed to a certain point” – “and hey, it is fermented,” she joked.

However, she also points out, “I know one thing; this diet would leave me incredibly hungry!” Yandle says.

“It’s far too restrictive, meaning it is in no way sustainable [and] there is not a single veggie or fibre source here – which would probably be incredibly hard on the gut.”

“I don’t know about you, but steak and eggs every day isn’t my idea of a good time. I love food, I love the variety of flavours and textures and hard boiled eggs for two meals a day just isn’t going to cut it.”


“Plus, there’s the issue that going to work with alcohol on your breath is generally frowned upon,” she added.

“Ultimately, any diet that asks you to give up your favourite foods, that restricts and leaves you hungry is not sustainable and in the long run will do more harm than good,” she says.

“Instead, enjoy a variety of fresh, whole, and delicious foods and enjoy your black coffee and occasional vino on the side.”


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