Just days after Woolworths sent shoppers into a frenzy with half-price frozen food… Coles has clapped back with a price slash of its own.

So it’s not all frozen food, but it’s the one that counts: frozen chips.

Coles have marked down bags of Birds Eye Deli Style chips and roast potatoes from $3.95…  to just 98c.

News of the savings ramped up this week as shoppers shared photos of the special (and their hauls) to various Facebook groups.


It’s not exactly clear how many stores are taking part in the sale, but it was reported that Coles was making space for “an exciting new range of products.”

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