Justin Timberlake, is that really you?

The singer has recently invested a lot of his time into relaunching the tequila brand Sauza 901 and it seems he’ll do anything to help make the tequila a success… including dressing up as a lime!

In a new spot for Sauza 901, Justin plays Rick “Sour” Vane, a lime who had it good in the 80s and 90s when the tropical fruit was in vogue for adding that extra something to drinks.

Vane talks about the lifestyle that accompanied being such a famous fruit from flashy parties to luxurious cars. Then, along came the triple distilled Sauza 901 tequila that needs no lime.

Suddenly, Vane and his citrus sidekicks were no longer so popular, leading to the run down conditions Vane is in this video.


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