Finally, scientists have discovered something truly amazing. Especially if you’re a woman and especially if you hate the word ‘moist’.
According to a report on Cosmopolitan, researchers from Oberlin College and Trinity University ran multiple studies and discovered that as many as 20 per cent of people (yep, guys and girls) have a serious aversion to the word ‘MOIST’.
A similar study also found that while words that rhyme with ‘moist’ don’t offend to the same degree, ‘moist’ is said to activate facial muscles associated with disgust – eek!
But if you want some scientific evidence to understand why that word is just so ‘ick’ – you’ll probably already guess the answer.
The word ‘moist’ is associated with bodily functions that are considered gross, like sweat and vaginal wetness – or even sometimes mixed together. Ewwww.
Funnily enough, those who hate the word ‘moist’ also dislike ‘damp’ and ‘sticky’ – but not to the same degree.
Even more interesting, it’s the way in which the word is used that dictates our reastion. For example, when paired with a word like ‘pussy’, it makes us cringe, but when paired with ‘cake’, makes us happy!
Gifs via giphy.com