Snapchat is set to make its biggest change to its service since its launch.

By changing its name.

That’s right, we will know longer be calling the service ‘snapchat’ as we don’t use it to chat.. So, it’s now just called ‘Snap’.

Snap CEO Evan Spiegel has explained the name change in a blog saying ‘’When we were just getting started it made sense to name our company Snapchat Inc., because Snapchat was our only product! Now that we are developing other products, like Spectacles, we need a name that goes beyond just one product – but doesn’t lose the familiarity and fun of our team and brand. We decided to drop the “chat” and go with Snap Inc!”

  “Changing our name also has another benefit: when you search for our products it will be easier to find relevant product information rather than boring company information or financial analysis. You can search Snapchat or Spectacles for the fun stuff and leave Snap Inc. for the Wall Street crowd :)”

Why change good things guys, why change good things?

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