Words: Natasha Lee
She’s known for enjoying a glass of wine (or two) and hanging out with her best girlfriends while playing Carrie Bradshaw on Sex And The City.
And now it seems life is imitating art, with Sarah Jessica Parker releasing her very on wine!
The actress teamed up with New Zealand winemakers, Invivo & Co, to create her own Sauvignon Blanc called ‘Invivo X, SJP‘.
A Savvy B from SJP? Yes please.
View this post on Instagram
X, marks the drop! Proud to reveal and introduce Invivo X, SJP Sauvignon Blanc! First samples just arrived in NYC from the famous Sauvignon Blanc Marlborough region in New Zealand. I’ve popped the cork and am now even more excited for its September worldwide launch! Starting day 1, this collaboration has been real smooth, just like a fine wine, from those early conversations to designing the #invivoxsjp label to my first blending sessions, all thanks to the mellow, amazing and grape smart @Invivowines fellows that I am fortunate to call partners. For ongoing updates, follow @invivoxsjp. Cheers! X, SJ
SJP says she was very hands on in the wine making process and the label design, which features a simple light blue ‘X’.
“Every part of the process from our initial conversations discussing wine styles, to the creative process on the brand and label design and of course, the Sauvignon Blanc blending session; it’s all been one exciting step after another,” the actress said.
SJP called the entire process a ” thrilling education in the business of wine making.”
Invivio winemaker Rob Cameron said that while the star liked the “fruit purity of a Sauvignon Blanc” she wanted to “make a wine that had some weight behind it’.
“From the moment of opening this wine, the lifted tropical fruits flow out of the bottle,” she said. “Passionfruit, grapefruit, dried grasses are balanced by zesty acidity on the lingering finish in this dry wine – delicious!”.