Monday 07 September 2020: The original Aussie treat is supporting an iconic Aussie animal with the launch of Paddle Pop’s new Koala Choc Caramel flavour.
Today, on National Threatened Species Day, Paddle Pop has announced a Platinum Partnership with wildlife rescue organisation WIRES at the new Sydney Zoo, to support koala protection and preservation across the country. The two-year commitment will see Paddle Pop support a number of WIRES’ koala conservation projects: Koala Rehabilitation Facilities, Koala Health Hub and the Water Drinkers Project.
Almost one year on from the devastating bushfire season that saw further decline for the species, koala conservation and the support to rebuild their populations in key areas of the country has never been more important.
Annie Lucchitti, Paddle Pop Brand Manager said, “We’re a local brand, who want to ensure we’re doing our part for our local heroes.”
“This is why we’re proud to partner with an organisation who actively strives to support our Aussie wildlife like WIRES do. We wanted to create our new Koala Paddle Pop to help raise awareness of koala conservation among Aussie families – and what better way to support these cuddly creatures than with an ice cream in your hand!”
Leanne Taylor, WIRES CEO said, “Koala populations have seen a dramatic decline over the last five to ten years and raising awareness for koala conservation is now more crucial than ever. We’re thrilled to have the support of an iconic brand like Paddle Pop to help drive conversation and educate more Australian families of this important cause.”
“Paddle Pop’s support is a great combination of long-term initiatives, education and practical planning for the upcoming summer season and rebuilding koala populations into the future.”
Sydney Zoo are also showing their support for the partnership, selling the new Koala Choc Caramel Paddle Pop onsite with 10% of all sales being donated to WIRES throughout September and October.
Jake Burgess, Sydney Zoo Managing Director said, “Supporting WIRES presents an exciting opportunity for Sydney Zoo and it’s guests to directly contribute towards an exciting opportunity for Sydney Zoo and it’s guests to directly contribute towards rebuilding koala populations in Australia and help raise awareness of the issues our iconic species face.”
The three key WIRES projects Paddle Pop is supporting are:
- Koala Rehabilitation Facilities – planned facilities programs to help multiple species including the building of koala enclosures
- The Koala Health Hub at the University of Sydney, a leading source of koala health expertise and support. Paddle Pop and WIRES will support laboratory and research expertise and increase the Koala Health Hub’s ability to respond to emerging needs in koala care and management through clinical support, research, education and conservation outcomes
- Water Drinkers Project – an initiative to install 800x220L water drinkers in areas most impacted by the fires and drought To learn more about these projects and how Paddle Pop is supporting WIRES and koala conservation, head to streetsicecream.com.au/brands/paddle-pop.html.
The new Koala Paddle Pop is a delicious combination of chocolate and caramel flavours, made with Australian dairy and proudly made in Australia.
It will be available from 7th September in convenience and petrol stores across Australia and in your local Coles and IGA from late September.