Sensis has issued a cease and desist letter to chocolate maker Darrell Lea and the major television networks to stop them showing the remake of its iconic 2000 Yellow Pages “Not Happy Jan” ad.

The remake of the 2000 ad to relaunch Darrell Lea in Australia hit our television screens this week.

Sensis has reacted quickly.

“We are flattered that Darrell Lea has used our iconic Yellow Pages advertising, featuring ‘Not Happy Jan’. However, it has been used without our consultation or approval. To see the Yellow Pages brand, which is iconic and trusted by many Australians, and our beloved character Jan, used by another company for commercial gain is a total shock to us and our customers,” said Yellow Executive General Manager, James Ciuffetelli in a statement.

“By imitating our ad, we believe it is misleading to consumers. It’s clear on social media that a number of people believe Yellow Pages has endorsed this campaign which is not the case.”

Ciuffetelli, said that where appropriate, Sensis will act to protect its investments and goodwill.

“It is important for advertisers and agencies to protect their work, creativity and innovation. This advert is so loved we feel we share it with the Australian people, and we believe it is right to protect this from being cheapened to sell chocolate.”

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The Yellow Pages print directory is delivered to over 7 million households and businesses across Australia, and its online version has 5 million users per month.

The cease and desist letter issued by Sensis asks for airing of the ad to cease immediately.