Image: Youtube

We all know flashing cleavage is bound to attract a few stares but Nestle Fitness (the cereal) have played on their ‘assets’ for a better cause. 

Their latest breast cancer awareness campaign has gone viral – centering around a woman hiding a secret camera in her top and then watching to see how many people ogle her assets throughout a typical day in London. 

As the bra cam counter increases with the added attention, you see not only men but women, children and even a fluffy pooch taking a gander. Of course the video ends with a subtle feel good message, with the lady herself being the last one to make eye contact. 

The premise of the campaign is to remind women to “check out” their own bodies and do self examinations regularly. While we are unsure how effective the campaign will be – it’s well worth a look. 

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