A mother has been torn to shreds by Chinese social media users after a video emerged of her kicking her social media star daughter.
Niu Niu is a three-year-old who has modeled for a number of Chinese kids clothing brands and became a social media sensation.
The footage shows Niu Niu’s mum kicking her in the backside after she was “too tired to perform” during a photoshoot.
The video has been viewed over 37 million times on Chinese social media site Weibo and users have crucified her online:
“You’re exploiting your child to make money for yourself. You’re worthless.”
Another wrote: “I saw this video in the middle of the night and it enraged me. You’re not fit to be a mother.”