WARNING: This story includes content that may be confronting and distressing for some.
A Brazilian model has died after he collapsed on the catwalk during a fashion show.
The tragic incident occurred on the final day of the Sao Paulo Fashion Week, organisers said.
“SPFW has just received the news of the death of model Tales Soares, who suddenly took ill during the Ocksa show,” the organisation said in a statement, without giving a cause of death.
The 26-year-old model fell while turning to leave the runway.
Shocked fashionistas rushed from their seats after Tales Soares seemed to trip over his shoelaces, with some reportedly assuming it was part of an “act” during Saturday’s show for fashion brand Ocksa.
Medics immediately attended to him in front of horrified onlookers, according to local media reports.
He started foaming at the mouth as paramedics tended to him on the catwalk before rushing him to hospital, where he was pronounced dead.
The model — who also went by the name Tales Cotta — was praised for his “exemplary behaviour” in a tribute on Instagram by his agency, Base MGT.
“Tales never presented or complained about health problems,” the statement insisted.
“He had a healthy diet (he was a vegetarian), did not use illegal substances and was in full condition to participate in the parade. And we ask for respect at this moment of deep sadness.”
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A Agência Base MGT comunica, com extremo pesar, o falecimento do modelo Tales Cotta (26 anos), que sofreu um mal subido durante o desfile da OCKSA, neste sábado (27.04). Ressaltamos que Tales está em nosso casting há um ano e meio e sempre teve comportamento exemplar. O modelo não era estreante, já desfilou em outras edições tanto do SPFW, quanto outros importantes eventos de moda, como a Casa de Criadores. Ressaltamos que Tales nunca apresentou ou se queixou de problemas de saúde. Ele mantinha uma dieta saudável (era vegetariano), não usava substâncias ilícitas e estava em plenas condições para participar do desfile. Aguardamos o laudo médico e pedimos respeito nesse momento de profunda tristeza. Estamos prestando toda a assistência à família e amigos de Tales Cotta, que estará para sempre em nossos corações e memória. . . #luto