Fitness personality Michelle Bridges recently teamed up with Woolworths for a new range of ads that call people who grow their own vegetables “freaks”.

The ads, for Bridges’ new range of frozen meals, feature an overall-clad, frizzy-haired Michelle munching on soil.

“Like everyone, I grow my own vegetables. Isn’t that right, darlings?” she says while gesturing to the plants.

The ad then cuts to a more familiar Michelle, in her workout gear, who says: “It’s time to get real, eating healthier doesn’t mean you have to act like a freak.”

The ads sparked immediate backlash online, with many calling the ads “hypocritical”, “offensive” and “disgusting”.

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Whereas some defended the ads as “tongue-in-cheek” and “hilarious”. 

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But both Michelle Bridges and Woolworths removed the video from their Facebook pages and issued apologies.

She wrote on her Instagram: 

“Our intention with our ads for Delicious Nutritious were to poke fun at myself and what many see as ‘my (completely fictional) perfect life’.

“There was never any intention to offend and for this we sincerely apologise.

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“As a fresh food grower myself and advocate for home cooking I have listened to your feedback and removed the posts which caused upset.”

Source: ABC news

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