In an Australian first, 7-Eleven Australia has launched a cashless and cardless concept convenience store in the Melbourne suburb of Richmond where customers use their smartphones to complete their transactions.

The new store is a completely new retail experience for 7-Eleven customers in Australia, with no physical checkout counter and everything happening within a specially designed app.

Customers walk around the store, pick the items they want, scan barcodes and pay via the app. Instead of processing transactions, store team members can focus on greeting and assisting customers and on delivering the brand’s growing food offer.

“Nobody likes to wait, so eliminating queues was part of the mission for this mobile checkout,” Angus McKay, 7-Eleven’s CEO, said in a statement.

“The store feels more spacious and customers avoid being funnelled to a checkout location creating a frictionless in-store experience,” he said.

Making the payment transaction as simple as possible, customers create a user profile on their smartphone app, linking their credit card and uploading a selfie. Customers will be able to scan their own items on their phone and check out within seconds without having to queue or re-enter their payment details.

To shop at the cashless and cardless 7-Eleven concept store, download the 7-Eleven store app and visit 7-Eleven at 2/658 Church Street, Richmond.