A male beauty blogger made popular on Youtube will become the first ever male ambassador for Maybelline makeup.  

Manny Gutierrez announced the exciting news to his 3 million fans on Instagram. The campaign which will see him model the brand’s mascara follows the success of beauty blogger, James Charles, who is the new brand spokesperson for rival cosmetic brand Cover Girl.     

Gutierrez is one of a growing number of male beauty bloggers who make a living from the online platform. The outspoken Youtube has over two million subscribers and has told fans in the past that makeup is genderless with no rules.

The latest announcement shows the growing popularity and power of bloggers. 

“You are off to an AMAZING START OMG! So excited to finally announce that I am part of the @maybelline #bigshotmascara camp aign! Honestly I couldn’t be more honoured/thrilled! Thankyou to Maybelline for taking a chance on me! I look forward to working together so much more.”

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