Four months on from one of the most dramatic surf scenes of 2015 which saw Mick Fanning fight off a great white shark while competing, KFC has spoofed the whole event for a new ad.
The fast food giant’s new South African campaign shows a Fanning look-a-like surfing off the J-Bay coast before being attacked from behind by a shark.
That’s where the similarities with the real Fanning’s July 19 experience at Jeffreys Bay end though, with the actor picking up the aggressive shark and holding it above his head one-handed as he surfs to shore.
The commercial is attempting to sell a new burger available in South African KFC stores.
Speaking to Fairfaix, Fanning’s mother Elizabeth Osborne has slammed the 30-second clip as “very disrespectful”.
“They’ve put a lookalike in the video. It really brings back a lot of trauma for everybody who has been attacked by a shark,” she said.
“Some families have had fatalities and some people are still absolutely scarred without limbs. It’s disrespectful to them and Mick is not at all happy with that.
“Their (World Surf League) lawyers were getting in touch with KFC to get it off [the air].
“The comment that Mick made [was] that it’s disrespectful to anyone who has been attacked by a shark and he wants it off as well. We’re very upset about it.”