What do you do when you’re sick and tired of living up to the standards of others on social media applications? Well when you’re someone like Jesinta Franklin, the obvious answer is to create your own!

Jesinta just recently launched her own app called Jesinta Franklin, The Official App, as a way to make sure only she could decide how and what she posts online.

She explained exactly what pushed her to create this lifestyle app while speaking with Kyle and Jackie O this morning.

“It took me a year and a half to develop,” Jesinta told us this morning.

“I just kind of got sick of the rat race of social media and we were all on MySpace and then MySpace disappeared, we’re all on Facebook and kind of isn’t what it was and then it was Twitter and Twitter has kind of faded and now it’s Instagram.

“So much of my business and time is going into Instagram and I have no ownership over that platform. So any changes that happen, I’m kind of at the whim of that,” she continued to explain.

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But instead of letting Instagram control her social media habits, she decided to take back the control and create her own platform to share any and all content that she chooses without being held back by rules and regulations.

This meant that she could literally post anything, including as Jackie pointed out, a #FreeTheNip shot if she really wanted to.

“It’s my own platform and I own it completely, I’ve got no investors, I backed it all so I can do whatever I want on that,” Jes told us.

“If I want to post a video that goes for an hour and a half, I can do that. If I want to do it for two minutes, I’m not at the whim of anyone or any rules. I’m in full control.”

“So you could show the nipple on yours?” Jackie pointed out.

“I can show the nipple!” Jesinta replied.

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While it demonstrates the point she’s trying to make, we highly doubt that this content will actually appear on the app. As she explained, it’s more for Lifestyle items like recipes and workouts or behind the scenes footage.

But you get the point that she’s trying to make; She don’t answer to NOBODY!

Hear more from our chat with Jesinta Franklin in the video above!

You can download Jesinta Franklin’s app for iOS via the Apple App Store or for Android on Google Play.

KIIS 1065 Sydney