We all know that Kim Kardashian is the ultimate brand. She doesn’t HAVE the ultimate brand, she IS the ultimate brand.

She is one of the most recognisable faces in the world, and for that reason, many brands want to work with her.

Lately, Kim has chosen projects and collaborations that are slightly, erm… shall we say, left of centre? (Hello Paper Magazine shoot!)


A photo posted by Kim Kardashian West (@kimkardashian) on

So when we heard that she’d created a commercial for Hype Energy Drink – well, we were more than a little curious.

After watching the 2-and-a-half-minute clip, I can honestly say I have no idea what went on, can you figure it out?


Source: Cosmopolitan.com.au

Video via Hype Energy USA Youtube

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