Is this the new Ice Bucket Challenge?

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Celebs are posting bare faced selfies from bed, first thing in the morning, as part of a new viral campaign to raise money and awareness for Syrian refugees.

The UN children’s Fund drive is asking people take a photo of themselves straight after they’ve woken up and posting it on Instagram with the hashtag #WAKEUPCALL #UNICEF Text SYRIA to 70007 (to give £5) or http://wwwwakeupcall.org.uk…

The only thing is, with celebs like Naomi Campbell getting involved, there’s question over whether they actually DID just #WakeUpLikeThis… Because they look a little perfect to be true…

What do you think?

Love this? You’ll love this bit from Kyle & Jackie O!