A couple of years ago if you had told us that you could use Instagram as your job and actually be quite successful doing so, we probably would’ve laughed at you.

But now the idea of being an Instagram influencer is so big that lots of people are giving it a crack!

If you’re one of those people who have always thought about setting up your career through social media but have no idea how to do it, then listen up!

Viral sensation and motivational speaker Gary Vaynerchuk joined Kyle and Jackie O in studio this morning to take your listener questions when he explained exactly how to set up a successful Instagram presence. Even in a world when likes don’t really exist anymore.

It all came about when one of our callers told Gary that he was thinking about becoming an influencer but was unsure where to start.

“I’ve got a photography business and I’m trying to grow it but I’m struggling with followers,” listener Oliver explained.

Gary immediately began giving him tips on how to build his business up on the social media application.


Turns out you should follow these simple steps:

1. Post at least four times a day

Gary asked Oliver how often he was posting to his account, with Oliver admitting only once a day. Gary said that this is no where near enough and if he wanted to increase his presence he should be posting at least four times a day.

“I’m a big fan of at least four,” he told us. “Push yourself.”

“If you want to build a business around this, once a day is not going to cut it.”

2. Reply to all comments on your posts


According to Gary, you need to let your followers know that you actually care about them and what they think about your content. So if you want to increase your following you need to reply to everyone who writes a comment on your post.

“All these people are trying to grow, they post a photo or video, nine people, eight people, 39 people reply, and they don’t reply to them. They don’t say thank you,” Gary explained.

“It’s a huge thing… Because then people know you give a crap.”

3. You need to send DMs to people you admire

This is one we certainly wouldn’t have thought of! Gary advised that you send instant messages on Instagram to other influencers that you admire and try and engage in actual conversation with them.

“You also need to DM 100 people a day that you admire their work and you need to interact not just spam them,” Gary told us.


Sounds like a lot of work tbh if you ask us! But if you’re serious about making instagram work for you then you’ve got to put in the effort!

Check out our full chat with Gary Vaynerchuk in the podcast below!


Want more? Get more from Kyle & Jackie O!