Golliwog dolls have been spotted underneath a sign saying ‘white Christmas’ in an Australian chemist.

A customer said he felt ‘shocked’ when he saw the display at Terry White Chemists in Toowoomba, in south-east Queensland.

The dolls were underneath a display saying ‘’experience a white Christmas.’

Golliwogs were popular until the 1970s and have since been widely understood to be a racist caricature of people of colour.

A manager for the chemist said there was no ill intent, adding the dolls and the sign are set to be separate.

The company’s headquarters office said the store had not made the connection between the connotation of the dolls and the sign

Aboriginal activist, author and filmmaker Dr Stephen Hagan, said the display was offensive and demanded it be removed.


Mr Helon wrote on Facebook the display was a real ‘faux pas’ and ‘should cause quite a stir’. But he said he did not believe there was any ‘ill intent’.

‘It was just inappropriately placed,’ Mr Helon told Sunshine Coast Daily.

The dolls have been regularly spotted in gift shops across country Australia over the past year. 

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