In the space of 24 hours Hilary Duff has found herself at the social media storm after posting this photo.
While it should have been a happy snap of her and son, Luca, at Disneyland, instead people began commenting on something else entirely.
Can you spot why?
Apparently a lot of people took issue with the fact she kissed him on the lips.
From calling it “confusing” to “not healthy” and “inappropriate”, the haters were quick to take aim.
However, the 29-year-old wasn’t about to take it sitting down.
Just hours later the star returned to Instagram with a message to everyone who had a problem.
Don’t worry Hilary – haters are gonna hate!