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Target REMOVES Kids T-Shirt From Shelves After Mum Complains

A T-shirt depicting ‘BatGirl’, that was sold by Target Australia, is going viral after a mother posted on the store’s Facebook page that the top was ‘sexist and offensive’.

'Target, can you explain why you are selling something as offensive as this in your stores currently?,’ Melbourne mother Ninac Ollins wrote.


'What message are you intending on sending to young girls?'.

The short-sleeved T-shirt is pink and aimed at young girls that has lettering in a form of a to-do list emblazoned onto it.

The top reads: 'Batgirl to do list: Dry clean cape, wash Batmobile, fight crime, save the world'.

What annoyed Ms Ollins, was that it perpetuated a sexist status quo.

'I'm insulted that you present a future where our daughters need to complete their "home duties" before they can go out and save the world,' her post continued.

'We know that working mothers still do more housework than their spouses, we don't need you to perpetuate this inequity.' 

The post quickly gained 600 likes and almost 300 comments after Target’s 600,000 Facebook fans saw it.

Some mothers did not agree though saying, ‘’'Get a life, there are many other important issues to be concerned about!!!.

Other’s were quick to jump on board with Ninac saying ‘’: 'Introduce the same shirt for boys, please', to: 'How ridiculous!'.

Another person posted succinctly: 'It [the T-shirt] is subliminally sexist'.

Target Australia commented on their Facebook page saying ‘’'Hi everyone. After reviewing and reading our customers concerns on the Batgirl tee, we have decided to remove the shirt from our stores,' the store posted.

'It was never Target’s intention to offend our customers with this item. We appreciate everyone leaving feedback today.'

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